The 14 best HubSpot alternatives in 2025
- Written by Marianne MeisnerAs someone who's been immersed in the tech scene, particularly with innovative platforms like Acvire, I know firsthand that finding the right tools for your sales process is critical.
Meet Acvire
Acvire is a sales CRM tool that allows you to easily plan and monitor your sales. You can create projects and share them with team members. Creating leads is very easy and with the automated email parser, your leads' messages are immediately visible in the contact log. The practical calendar shows all appointments and who needs to be contacted and when. You can monitor your performance on the dashboard and the Kanban board clearly shows what is still outstanding. Notable features include lead scoring, lead search via maps and trade register, as well as AI-assisted background data research, which includes email and phone finders.
HubSpot has carved out a significant slice of the marketing automation pie, and for good reason. Their free resources are fantastic, and their platform is known for being user-friendly. I've even taken their free courses and used their free CRM myself – and I must admit, I am a fan!
But let's be honest, the free version only gets you so far. And upgrading to a paid plan can be quite a leap, especially for startups or SMBs. Many businesses realize that they aren't using all the fancy features that they are paying for and it ends up not being worth the monthly expense.
Before we dive into alternatives, let's give credit where it's due. HubSpot does several things exceptionally well:
- Generous Free Plan: Unlimited users, 1 million contacts, integration with Gmail and Outlook – it's a great way to get started.
- Great Support: They have comprehensive resources, a responsive support team, and they support 6 languages.
- CRM Features: You get a clear view of lead activity, pipelines, lifecycle stages, and lead tags, making it easy to manage sales.
- Mobile App: The mobile app keeps your business operations running, even on the go.
- Integrations: A wide variety of integrations with third-party apps.
Despite all the positives, there are valid reasons why many businesses seek a HubSpot alternative:
- Price: While the Starter plans seem affordable, the real power of HubSpot with omnichannel marketing automation comes with a hefty $890/month price tag!
- Reporting limitations: You can't generate custom reports on the free plan and have to add $200/month for this.
- Templates: HubSpot's selection of templates is limited, and you have to pay extra for access to more templates.
- Tasks: You cannot schedule recurring tasks, which means you have to manually add them each day.
- Contracts: The Pro and Enterprise plans require a 12-month contract plus onboarding fees.
Okay, now we get to the really exciting part: the alternatives! Here are some excellent options that could be a better fit for your business. Remember, this is where Acvire’s cutting-edge approach can really shine, but we'll also take a look at some other platforms so you can make an informed decision.
Okay, let’s kick things off with Acvire. As an AI-powered sales CRM, Acvire is designed to help businesses not just manage their sales processes but truly optimize them. It’s like having a sales coach in your pocket, constantly learning and providing insights to boost your performance. What sets Acvire apart is its intuitive use of AI to streamline sales workflows, from lead scoring to opportunity management.
- Why it's a strong alternative: Acvire is about more than just CRM basics. It focuses on leveraging AI to enhance every aspect of the sales process, ensuring you're not just managing leads, but converting them. Its flexibility and integration capabilities make it an extremely compelling option for businesses looking to scale efficiently. The fact that it is an innovative AI Sales CRM makes it a great choice for any company.
A powerhouse all-in-one marketing solution that doesn't break the bank. Their automations, especially, are top-notch. It comes with a user-friendly flowchart-style editor that makes building follow-up campaigns a breeze.
- Why it's a strong alternative: ActiveCampaign provides a robust CRM, seamless task automation between sales and marketing, lead scoring, and a simple drag-and-drop pipeline view. Plus, their marketing starter plan offers first-rate email marketing at a fraction of the cost. If you are in e-commerce, then you can import orders from WooCommerce, Shopify, BigCommerce and Square.
A CRM designed for sales teams, with a robust visual pipeline and a user-friendly interface. Their pricing structure is much simpler than HubSpot's.
- Why it's a strong alternative: Freshsales offers lots of customization options, drag-and-drop deal pipeline view, and lead scoring that help you analyze leads.
A feature-rich tool that is very similar to HubSpot, but at a more reasonable price point.
- Why it's a strong alternative: EngageBay has a great free plan that includes a wide range of features, and its paid plans are much more affordable than HubSpot's.
An all-in-one marketing powerhouse that has multiple views for contacts, leads, accounts, and deals.
- Why it's a strong alternative: Zoho offers a free plan and its paid plans are reasonably priced. You only pay for what you need and they have a great “activities” section to help manage leads.
A Polish-based company that offers automation capabilities, a sales funnel feature and many responsive landing page templates.
- Why it's a strong alternative: GetResponse's sales funnel feature comes with pre-built templates and even lets you process payments through gateways.
A CRM for sales teams with affordable plans that come with customization and dashboard features.
- Why it's a strong alternative: Pipedrive’s paid plans are more affordable than HubSpot’s and you can pay for a single user, which you cannot do with HubSpot.
A well-known CRM leader that offers an impressive array of advanced CRM features.
- Why it's a strong alternative: Salesforce has limitless possibilities and facilitates scalability as your business expands. The reporting tools are outstanding.
A platform with a CRM, email marketing, transactional emails, SMS, landing pages and Facebook ads.
- Why it's a strong alternative: Brevo is a great HubSpot alternative because it charges per email rather than per contact. Plus you can send transactional emails, unlike with HubSpot.
A great alternative for e-commerce store owners looking to boost their email marketing.
- Why it's a strong alternative: If you are running an e-commerce business, Omnisend is perfect. It focuses on email marketing and has features like automated workflows, SMS marketing and segmentation.
A platform that focuses on the "human side of e-commerce."
- Why it's a strong alternative: Drip is great for e-commerce automation, and has a great tagging system that can help you categorize your contacts.
A software that integrates all marketing efforts so you can track the success rates of each one.
- Why it's a strong alternative: Ontraport has a vast amount of free automation templates and a powerful CRM.
An all-in-one marketing solution with modern-looking templates.
- Why it's a strong alternative: The email and landing page templates that Wishpond offers are great.
A complete marketing automation platform.
- Why it's a strong alternative: Aritic is very generous with its features. It is therefore better value for money and comes with transactional emails, which HubSpot does not offer.
As you can see, the landscape is full of options. Choosing the right HubSpot alternative depends on your unique needs and priorities. Whether you are looking for robust AI-driven solutions like Acvire, specialized email automation, affordable plans, or specific e-commerce solutions, there is definitely an option out there for you!
I encourage you to explore these alternatives and see what aligns best with your business goals. I am super passionate about leveraging the right tools to drive growth and streamline operations. So, why not give Acvire a try and see how it can transform your sales process?
Don’t let a rigid CRM hold you back. The right solution is out there – let’s go find it!